Tallinn, Estonia and London, UK 1 March 2023: Salv, the leading regtech start-up co-founded by former employees of Wise and Skype, announces the appointment of four senior executives to its management team. Lauri Haav joins as Chief Growth Officer (CGO), Gristel Tali as Chief Product Officer (CPO), Maarja-Liis Mitri as Chief Financial Officer (CFO), and Kimberli Lis Kopli as Head of People. These appointments follow Salv’s recent €4m seed extension round.

With a deep understanding of international markets and over two decades of experience in sales and driving growth for Saas and IT companies, Lauri Haav joins Salv from his role as Managing Director at Estonia’s e-Residency program, where he acted in the role since January 2021. Prior to this, he spent almost four years as Managing Director at HSBC-backed mobile-only bank Monese.

Gristel Tali has a wealth of senior leadership experience, having held board member positions and senior leadership roles over the past two decades. She joins Salv from Katana, an enterprise resource planning platform, where she served as CPO and was responsible for product strategy, roadmap development, and customer and product insights.

Maarja-Liis Mitri has a strong CFO background, having served at Nasdaq-listed Bercman Technologies and Mooncascade, an award-winning advisory and software development company. She has a track record of advising CEOs and boards on improving performance, ensuring financial stability, and supporting growth prospects.

Kimberli Lis Kopli joins Salv from ride-hailing giant Bolt, where she was responsible for the company’s global reward strategy and the development of its people analytics function. During her five years at Bolt, she delivered a comprehensive rewards programme and built a robust people analytics function.

“These appointments are crucial in strengthening Salv’s management team as we plan to scale the company and enter new markets,” said Taavi Tamkivi, CEO and co-founder of Salv. “With the combined experience of these executives, I am confident that we will be able to help more organisations put an end to financial crime and expand the reach of world’s first cross-border collaborative crime-fighting platform, Bridge.”

Salv is helping some of Europe’s well-known financial institutions, payment service providers, and money-service businesses meet their AML screening, monitoring, and customer risk assessment need, with more than 50 financial institutions across 13 countries already using various products through Salv’s platform. The company has raised €7.3m in venture capital investments.

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