Demand Generation Manager

Salv has pioneered a step change in the way regulated financial institutions can unite to tackle financial crime faster and prevent it from spreading pervasively.

We deliver financial crime-fighting innovation + robust screening and transaction monitoring from just one supplier.

Created by super-smart, forward-thinking financial services data analysts for their crime-fighting colleagues, Salv Bridge is the first-of-its-kind cloud-based and regulator-licensed solution that paves the way for financial institutions to collaborate in a safe and secure environment. By alerting their peers when financial crime is detected, firms can act fast to limit or prevent criminals from infiltrating the financial services ecosystem. Salv Bridge is 100% encrypted, fully compliant with data privacy regulations and bullet-proof.

Salv has also built the industry’s most robust, accurate and transparent platform for automated, real-time sanction screening and transaction monitoring – functions which every financial firm must perform every day, efficiently and diligently.

Your role

Salv is investing heavily in marketing, in pursuit of our goal to become the category leader for FinCrime solutions in the financial services industry. As we continue to grow and expand our reach, we are seeking an experienced and results-driven Demand Generation Manager to join our dynamic marketing team.

You will play a critical role in driving Salv’s growth through strategic campaign planning and execution on a global scale. Working closely with cross-functional teams, you will develop and implement multi-channel campaigns, nurture leads, and manage a diverse portfolio of events. This role offers an exciting opportunity to shape Salv’s marketing efforts and contribute to our mission of combating financial crime.

Your main responsibilities

Global Campaign Planning & Execution:

• Develop and execute integrated marketing campaigns to generate demand and drive engagement across various channels, including digital, social, email, and events.
• Collaborate with internal teams to define campaign objectives, target audience segments, messaging, and creative assets.
• Monitor campaign performance metrics, analyse results, and optimise tactics to maximise ROI and achieve business goals.

Regional Campaign Support:

• Provide support to regional sales teams in executing localised campaigns aligned with global strategies and objectives.
• Adapt global campaign assets and messaging to meet the needs of specific geographic markets, ensuring consistency and relevance.

Lead Nurturing Programs:

• Develop and implement lead nurturing programs to engage prospects throughout the buyer’s journey and accelerate conversion.
• Utilise marketing automation tools to deliver personalised content and communications based on lead behaviour and preferences.

Global Campaign Calendar:

• Create and maintain a comprehensive calendar of global marketing campaigns, initiatives, and key milestones.
• Coordinate with internal stakeholders to ensure alignment of campaign schedules with product launches, industry events, and other marketing activities.

Calendar of Events Management:

• Establish and maintain a calendar of events, including corporate events, partner activities, third-party conferences, webinars, and podcasts.
• Plan and execute event logistics, coordinate speaker participation, manage promotional efforts, and measure event success.

About you

Joining us as a Demand Generation Manager, we’re looking for someone with a proven track record in driving demand and managing successful marketing campaigns, particularly within the technology or financial services industry. While expertise in marketing automation platforms like HubSpot is desirable, what truly sets you apart is your strategic thinking, analytical prowess, and ability to translate data insights into actionable marketing strategies. While possessing all the listed characteristics would be advantageous, we value adaptability and a willingness to learn, so don’t worry if you don’t meet every criterion – we’re committed to helping you grow and succeed in this role.

Key characteristics:

• Proven Experience in Demand Generation and Campaign Management: Demonstrated proficiency in generating demand, managing campaigns, and executing B2B marketing strategies, ideally within the technology or financial services sector.
• Analytical Thinker: Possesses strong strategic thinking and analytical skills, capable of interpreting data insights to formulate effective marketing strategies.
• Effective Project Management: Exhibits excellent project management abilities, adept at overseeing multiple campaigns and initiatives concurrently, ensuring timely delivery and optimal outcomes.
• Proficiency in Marketing Technology: Skilled in utilising marketing automation platforms and CRM systems, with a preference for experience in HubSpot.
• Communicative and Influential: Exceptional communication and interpersonal skills, fostering collaboration across teams and influencing stakeholders at various organisational levels.
• Creative Problem-Solver: Demonstrates a high level of creativity, initiative, and problem-solving skills, consistently seeking innovative solutions to challenges.
• Global Market Awareness: Maintains knowledge of global market dynamics, industry trends, and best practices in demand generation and lead management, ensuring strategies remain relevant and effective.